Simplicity sells! People will buy only if they understand… quickly. Remember: Your goal is to catch AND hold the audience’s attention! Why cartoon characters in marketing work? A familiar scenario, right? We know, we have all been there.Ĭartoon characters in marketing are often used to beat the attention span. With so many distractions surrounding the modern customer (smartphones to start with), you need a really strong weapon in your arsenal of marketing tools. How long can you hold your own attention? You throw a glimpse at an ad, an email, a website, and if there is nothing there to grasp your attention right away, you hit Back. This is how the brain of the modern customer works. This silent killer that slowly sabotages your business. And your worst enemy is… the attention span. The attention is the most valuable gift your audience can give you.

Then, you give the solution (your product or service), the effect of which should justify the price.

But there are a few essential steps before you get there. Marketers know that people buy from you only when your product solves their problem.

Cartoon characters: Your secret weapon for attention. Ready to learn how to use cartoon characters in marketing to your advantage? Let’s start. Hint: it has nothing to do with the product quality, nor the pricing. In fact, you will understand where most brands fail and how to overcome these pitfalls. Today we’ll dig deeper into the subject and explain why cartoon characters work in favor of your business. But HOW and WHY do they make a brand more appealing? Cartoon characters in marketing are often used as tools to attract more people.

Cartoon making a purchase at store